Second Opinion Automotive Logo

I met Jeff & Melanie McKelroy at a local craft show.  He had just started his own automotive repair shop and needed a logo that explained his business.

He specialized in giving people second opinions on car repair quotes.

He started out saying that he wanted a stethoscope and the words, so the first image shows a hand drawn version of his vision then the digitally drawn version of the logo.  I told him that it would be better to show the stethoscope with a car to help people understand that the second opinions were related to cars, so I drew the car with the stethoscope which brought all elements together in a cohesive design.